We Value
Our Clients

I've had the privilege of being mentored by Zuzana, and I cannot
recommend her highly enough. Zuzka has an exceptional ability to
navigate complex HR challenges with a strategic mindset, always
providing clear, actionable guidance. She is a great combination of a
true professional (been there, lived there and understood) high
personal standards and warm welcoming and honest personality.
This unique mix makes her a great mentor in HR operations, talent
management, employee relations, and leadership development. She is a
natural coach—genuine, patient, and deeply supportive in my growth.
Her feedback is always precise, constructive, and tailored to my
development.
Working with Zuzka has not only sharpened my HR abilities but also
inspired me to pursue excellence in my career. I am genuinely grateful
for her mentorship and wholeheartedly recommend her to anyone seeking a mentor.

Vendula Burdová VP HR Keboola

In Shakespeare’s Henry IV, there is a scene in which the king, burdened by worries, cannot sleep. He meditates on the weight of the crown. Why does unjust sleep bring soothing forgetfulness to commoners, while the king lies awake at night, growing weak? Setting aside the historical and political context, it could serve as a fitting metaphor for anyone who wears a crown woven of hardships and feels lonely and uprooted from their community. I believe Zuzka Jiránková understands this image deeply. She has the gift of empathetic listening, gently pulling people out of the vicious cycle of their thoughts — and when necessary, she knows how to say firmly: “Go to bed already, you’re getting up in the morning!” Good managerial — or even life — decisions cannot grow from isolation. That, too, is Silene.

Ondřej Beniš Marketing Manager at Euromedia Group, a. s.

Dear Zuzka, I’m absolutely thrilled and want to congratulate you from the bottom of my heart on your new role at Charles University. I know this isn’t just a career change for you – it’s a profound personal challenge and calling: to be a source of support for both students and staff as the Head of Resilience.

To me, you’ve always been a symbol of humanity, empathy, and the ability to truly see a person – not just their performance, but their whole story. You have an extraordinary intuition for people, a groundedness that can’t be taught, and a work ethic that inspires.

I truly believe you’re the one who can give resilience a new meaning – not as toughness, but as a strength rooted in understanding, kindness, and the courage to be real.

Wishing you all the best, with admiration and joy, Andrea

Andrea Jarošová Managing Partner TOPSEARCH

I have an admiration to Zuzana’s level of professionalism but further more for her high level of resilience, dedication and commitment. Her out of box thinking, assessing task, issue from a different angle is truly inspirational. Over more I enjoy her ability to use her nice sense of humor to unlock tensions or blocks. She careers ability to take a lead and in the same time to be an active and cooperative team member. I enjoy her flexibility and overview cross different areas and themes giving an opportunity to have “endless” discussion about tons of subjects.

Zuzana Železníková Professional Executive Coach and Leadership Development Professional/ Member of the Supervisory Board ProArte/ Ex EMEA Managing Director Heineken

I met Zuzka at a critical point in my career transition, when she was the HR Division Director during my entry into Alza. She left an unforgettable impression with her empathetic demeanor. When I learned about Silene, I decided to engage them for the mentoring and coaching of our key managers. Zuzka's experience and advice are always delivered in a manner precisely tailored to the personality of the individual and the situation at hand. I was literally fascinated by the speed of mental 'alignment' with the client, which I consider fundamental for building mutual trust. We are truly pleased to be clients of Silene and are already planning to expand our use of their services.

Filip Tureček Managing Director, Syma CZ

I had the honor of working with Zuzka Jiránková for several months closely. Throughout our collaboration, I witnessed her remarkable empathy and genuine interest in ensuring the satisfaction of everyone involved. Zuzka has a natural talent for creating a welcoming and safe environment where everyone feels respected. Her diplomatic transparency fostered a sense of closeness within the entire group. In addition, she is an inspiring person who can motivate others with her boundless energy and optimism. She is a wonderful company and individual guide.

Gabriela Škopková Marketing Specialist at Shoptet

Zuzka, I would like to thank you for the opportunity to complete the year-long program you organized for us. It has enriched me in areas that are not entirely within my comfort zone and has contributed to my further self-discovery.

I especially appreciate your personal approach and the human touch you bring to it. Our conversations have always been valuable to me. When it comes to most soft skills—communication, professional conduct, empathy—skills that are useful not only in the consulting business but also as a universal lesson for the future, you are an inspiration to me. It's amazing how you can inspire others.

Thank you.

František Kalibán Credit Risk Manager Česká spořitelna

I had the privilege to cooperate with Zuzka on several consulting projects. She is not only an extremely experienced expert but above all a truly kind and empathetic leader, natural listener and keen supporter of people. She excels at connecting the right people together and building a safe environment for the team around her. 

Kristýna Tvrdá Professional Executive Coach/ Co - Founder of Unstuck Programme/ Ex Marketing Business Segment Leader Vodafone/

No one in my life has ever given me such an intense feeling of truly being listened to, and I don’t think there’s anything more needed today by both managers and their teams. I am fascinated by Zuzka’s ability to bring the right people together in a way that creates harmony—trainers and participants, coaches and those being coached.

David Novák CMO Knihobot

Working with Zuzka is pure joy for me! She has wonderful qualities – she’s honest, empathetic, and open to new ideas. When something doesn’t go entirely according to plan, we always resolve it calmly together. I really appreciate her ability to listen to different suggestions, and together we always find the best solution. And what’s also great – I can always count on her to handle everything, including payments, on time and without any delays.

Petra Císařová Web designer of Silene website

It was my great pleasure to be coached by Zuzana! I have been impressed by her preparedness and her very structured and professional approach since our first meeting. After overcoming the initial discomfort from Zuzana’s well-targeted questions, I found myself thoroughly enjoying meetings with a bright, very straightforward, and inspirational person. Zuzana reads people and organizations extremely well, and her openness, her questions, and her influence lead the coachee and their surroundings towards positive change. She brought positive change to my work and my life as well, and I thank her very much!

Jan Beneš Operations Director at Personna CZ, part of Edgewell Personal Care

I had the pleasure of working with Zuzana and Silene on Euromedia Group’s recent company culture transformation project and a coaching project for our managers. As an external consultant, Zuzana impressed me with her ability to actively listen and understand our unique challenges. Her solutions directly addressed employee engagement, and she had a remarkable talent for explaining complex concepts in ways that resonated with everyone in the organization. Zuzana’s expertise was instrumental in driving positive change within Euromedia’s culture, and I highly recommend her to anyone seeking a consultant who can effectively manage company culture transformations and enhance employee engagement.

Adam Lebeda Online & Marketing Director at Euromedia Group, a. s.

Working with Zuzana was an exceptional and deeply enriching experience for me.
Her empathetic approach, professionalism and genuine ability to listen won me over immediately. She creates a safe and supportive space where one feels accepted and encouraged to work on themselves.

Zuzana helped me better understand myself, find inner balance and take concrete steps toward both my personal and professional goals. I truly appreciate her kindness, but above all her ability to ask pointed and sometimes challenging questions that lead to deeper self-awareness.

I recommend her to anyone looking for an authentic guide on the path to change. Thank you from the bottom of my heart, Zuzana!

Erik Buhaj Factory Manager, Spreadgroup

I have worked with Zuzana on several projects focused on our organisation’s engagement, flexibility, growth mindset, and diversity. Our cooperation included not only strategic advice and expertise for me and my leadership team but also in-depth interviews with many colleagues across the organisation.

Throughout these interactions, Zuzana has proven herself to be an exceptionally experienced professional who can offer a strategic mindset and valuable insights, as well as a very mature and warm personality

Pavel Sedláček Country Manager at Pfizer, Chairman of the Board, Czech Association of Innovative Pharma Industry

I deeply appreciate the opportunity I had, and I find it difficult to put into words how amazing this experience was. If I were to summarize it, I would highlight these two aspects in particular:

The highly valuable and condensed content in the presentations, delivered with grace, empathy, and deep personal experience.

The ability to fit the content into the minimal time frame we were given while still emphasizing the essential points.

I’m truly glad you’re here—thank you!

Jiří Steuer Enterprice architekt Homecredit International / Embed-it Účastník rozvojového programu “Consulting skills 2024”

Our collaboration with Zuzka Jiráková has been long-term. The entire Silene team is always ready to deliver perfect solutions. I am always absolutely convinced that whenever I come up with any assignment, I will receive an exceptional solution. Together, we prepared and successfully implemented the DEI project. Silene's webinars and training sessions on various professional topics are very popular with us. Zuzka Jiráková is a very capable, educated, experienced, and empathetic mentor, coach, trainer, and mediator. Her incredible advantage is her experience and the art of listening. If I may, I recommend Silene and Zuzka without any reservations.

Zuzana Andělová Communication and DEI Manager, Pfizer Biopharmaceuticals Group

Zuzka is someone who genuinely cares about interpersonal relationships, handles challenges exceptionally well, and teaches everyone around her by setting an example as an excellent leader. She values transparent communication and is highly empathetic and a great listener. It’s been a pleasure working alongside her, and I hope to see more of these values—empathy, care, resilience, transparency, and leadership with integrity - take root in CZ/SK companies.

Berenika Alexandre Global Digital Marketing Manager Mitas, Yokohama TWS

Thank you, Zuzka and Tom, for your time!

I already mentioned this in the survey, but I want to say it louder – I wouldn’t trade places with you for a million, and I wouldn’t want to handle a group like ours! You’re absolute pros, and I have huge respect for your performance! Thanks a lot!

Petr Šimeček Founder and Director of Product Management Team, Keboola

I am very grateful that we have been able to successfully carry out projects with Silene. Zuzka’s communication is always meticulous, open, and transparent, which I truly appreciate. We have chosen Silene as a provider for the long-term development of our managers, and I can only recommend this company.

Petra Kratochvílová HR Manager FÚ AV

Zuzka is a thoughtful person with extensive experience in HR and company management. She excels in personal development and feedback. She has demonstrated her determination and courage in many situations. Her maturity provides her with a real perspective while keeping her feet firmly on the ground. If you are ready for senior insight, you will definitely appreciate her contribution to the organization :)

Martina Brixí Head of People & Culture, Memodo

I got to know Zuzka during a project focused on improving company culture at our company. Even then, I appreciated her ability to listen, provide expert support, and her strategic perspective on things.

All of this was reaffirmed during personal mentoring, where Zuzka showed an immense amount of empathy, knowledge, and dedication to passing on her skills to me. Her support is very personal, and her response to any topic is impressively quick.

I really like the format we chose. Our bi-weekly meetings give me the opportunity to experience the topic, process it, and assess my priorities for the future.

Meeting with Zuzka is undoubtedly a great benefit for me 😊.

Petra Douchová Head of HR Euromedia

Zuzka won the tender for an advisor and coach to define strategic goals and create a strategic plan for the nonprofit organization SANANIM. She led the organization through a very detailed process of refining goals for individual services and facilities, which she then integrated into a strategic plan for the next eight years. She tackled her task with full enthusiasm, first familiarizing herself in detail with the entire organization, its management, and the individual facilities and people within them. She listened carefully as they spoke about their vision and future plans and guided their precise articulation... and in the final phase, she successfully unified everyone into a structured and "living" document that now serves as a compass for the organization's further development. She not only did a great job but also brought fresh energy to an organization that has been successfully helping people recover from addiction for 33 years, and also provided an impulse for the next phase of building and developing the organization. She also remained our good friend :-)

Dagmar Sladká Project Manager at SANANIM

We commissioned a management skills training for several diverse groups at Keboola, where the company culture showcases its uniqueness at every turn and in every interaction with people. For Zuzka and Tomáš from Silene, this meant completely reworking the planned content after the first day, a significant dose of improvisation, and adapting to the client’s wishes and needs—sometimes literally within minutes. Their great professionalism, years of experience, and personal motivation allowed them to respond immediately and deliver the required training in a way that ensured each participant could take away something truly valuable.

I deeply value Zuzka’s balanced approach, her personal integrity and moral compass, and the openness with which she has approached us throughout our collaboration.

Vendula Burdová VP People Keboola

Zuzana cooperates with us as a coach as well as a trainer of our leadership training. She is straightforward, efficient, dedicated, and always willing to help others grow. Discussions with her are very pleasant due to her positive personality and her ability to provide open feedback for self-improvement.

Our CEO says that coaching sessions with her have helped him much more than various theoretical trainings. She has guided him to think and talk about himself and his methods. Realizing this has helped him see things from a different perspective, reduce stress levels, and introduce new approaches in some areas. He sees Zuzana as a very mature HR professional, manager, and a great person!

Pavla Bernátová Head of HR Department, CASALE PROJECT, a. s.

Professionalism (from technical to managerial), human maturity, and empathy. Zuzka understands business, can read people, fulfills her tasks at 110%, and still tends to help with yours because she cares about the performance of the group/company (regardless of her participation in the outcome). She manages to surprise you every day. She always pulls some new knowledge or skill out of the hat that she didn't even tell you she had. She's someone you don't just want to work with but also have by your side as a good friend who will always give you tough feedback (when she deems it useful) or praise you at just the right moment. Thanks to her personal integrity, you can always rely on her. She is a person with enthusiasm and genuine interest - qualities that cannot be taught - they must be inherent. :)

FIlip Hurda CEO at Kogi CON

I am pleased to write this recommendation. I have known Zuzana for over a year, and our cooperation at Edgewell was both joyful and very beneficial. As a very straightforward, open, and experienced professional, she gradually gained the recognition and respect of the entire team. Zuzka, as a skilled coach, supported our management team in developing their decision-making capabilities and communication skills, mainly through coaching sessions and also by offering training on how to provide openly negative feedback without harming relationships. She is a fantastic listener, always in a good mood and smiling, full of positive energy (which is contagious 😊), bringing new perspectives and suggestions, and showing the way forward. We could not have chosen a better partner to work with.

Kateřina Kupcová Senior HR Manager, Edgewell Personal Care

Zuzana was my coach in the area of People Management. We had never met before, but since our very first meeting, we got along very easily. It was my ‘cup of tea.’ Zuzana’s approach was very professional; she was well-prepared for each session, and apart from regular meetings, I could reach out to her and ask for advice. I also had ‘homework’ and prepared myself for each session. After my quite long career, I gained a totally new insight into conflicts—how to understand them and how to handle them. This was very useful and may definitely also help in my private life. In general, the training module helped me a lot, and I believe it was also thanks to Zuzana—her personality, her empathy, her understanding of my thinking, and her professionalism. THANK YOU.

Petra Říhová Head of Compliance, Zentiva